Types of SEO
ON-PAGE SEO
- On-Page SEO is the process of optimizing the content on your website.
- What to do?
- Optimize: Keywords, headers, meta titles, meta descriptions, images
- What does it include?
- Research your keywords
- Optimize metadata
- Perform Internal Linking
OFF-PAGE SEO
- It includes all of the activities that you and others do away from your website to raise the ranking of a page with search engines.
- What does it include?
- Building backlinks
- Being active & sharing your blog posts on social media
- Guest blogging
- Do Competitor research
TECHNICAL SEO
- It involves optimizing the infrastructure of your website so it can be easily crawled and indexed by search engines.
- What does it include?
- Website speed
- Mobile Friendliness
- Site Structure
GLOBLE SEO
- It includes optimization of content for a multitude of regions worldwide.
- It targets audiences across the globe.
- It demands optimization for your audiences’ languages, cultures, in your marketing messages and methods
LOCAL SEO
- It is done to make your business more visible in local search results on Google.
- Benefits of local SEO:
- It’s highly targeted It’s free
- Helps to rank locally
WHITE HAT SEO
- It refers to all the necessary terms & conditions of Search Engine Optimization.
- What does it include?
- Offering quality content and services
- Content-relevant keywords.
- Keyword-rich page titles and metadata
- Fast site loading times Mobile-friendliness
BLACK HAT SEO
- It refers to all unethical tactics & practices against search engine guidelines used to get a site ranking higher in search results.
- What does it include?
- Cloaking
- Use of invisible text
- Use of doorway pages
- Keyword stuffing
- Page swapping Using private link networks
GREY HAT SEO
- It is a combination of both white hat and black hat SEO.
- It is riskier than white hat SEO because it exploits the search engine guidelines.
- It includes both White & Black Hat SEO techniques to increase site ranking in search results.
