Need of E-Commerce website
Want to grow your business online? Here’s why you need to integrate an e-commerce website as part of your business model-
1. 80% Of Web Population Has Made A Purchase Online –
People are going online, they are leaving the traditional way of shopping from bricks and mortar store and started purchasing online. Hence in order to sell your products and to earn great revenue, you can’t wait for them to come at your store. You have to do what your competitors are already doing by allowing your customers to purchase your offered products and services when and where they want.
2. Wider Audience Reach –
E-commerce website allows your business to sell you’re offered products and services to your online customers all over the world. These websites break the barrier of geographical location of business and offers you a vast spectrum of audience and hence possibility of better overall sales.
3. Ecommerce Can Expand your Brand Name-
“When people use your brand name as a verb, that is remarkable.”- Meg Whitman, President & CEO. Hewlett Packard
Initially when today’s big names of the ecommerce market such as Flipkart, Myntra, Amazon, Snapdeal, Paytm, Jabong, ShopClues , Ebay etc was started they were just viewed as a normal super stores selling their products online rather than a serious online store. At that time nobody would have even thought that the buying and selling online will become so easy and trend in the World. After their huge sales, these sites along with the product they sell become the brand itself.
4. Broaden Your Brand
Diversify your product range and increase sales with intangible goods like eBooks that can be sold on your online store. Customers can also place orders for personalised items which makes it easy to provide all the necessary information to suit their requirements.
5. Ecommerce Provides Convenience –
“eCommerce means you can fit into your customer’s busy lives, allowing them to shop the products where, how and when they want”
Interested customers can browse your entire product gallery just by lying on bed watching movie. You can also sell them recommending products that relate to the ones they are browsing. An Ecommerce site saves customers’ time, makes prize comparisons easy, offers a wide variety of items to purchase and also vanishes the headache of fighting through crowded stores. This facility which is combined with a quick payment, checkout, order tracking and quick shipping process wins the heart of customers.
6. Marketing Through Social Media & Search Engines
With good search engine optimisation, your website will appear in the top results of search engines such as Google. Also social media websites like Facebook and Twitter will provide you with a platform to build trust with your customers through reviews and ratings, as well as keeping them informed with regular posts about your products and offers. Keep your customers engaged with competitions and shareable content to drive even more traffic to your website.
